Irish Pharmacy Union: Pharmacy sector research project

Objective: Produce a report which would form the basis of the IPU’s discussions and negotiations with external stakeholders, allow the IPU and pharmacists to better understand the sector and allow pharmacists benchmark their performance against sector averages and best performers.

Outcome: Building on the traditional structure of the report we delivered an in-depth analysis of the sector and the challenges it faces. The research projects included thought provoking interviews with leading community pharmacy figures, detailed financial case studies and recommendations for responding to market pressures. The project included a financial survey of the sector with participants receiving an online KPI benchmarking dashboard. Our reports have become the reference point for sector benchmarking.

Irish Pharmacy Union

This comprehensive annual study is extremely well received by our members. I would recommend Fitzgerald Power without hesitation.

Jim Curran
Director of Communications & Strategy

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